PAKK TAii DESIGN WEEK
Pakk Taii Design Week is an annual creative festival in the southern region. It acts as a platform to foster regional potential, develop the creative ecosystem, and connect creators from different creative industries in the area. The festival emphasizes the vital importance of fostering the identity and creatively enhancing the cultural capital of the southern region. Ultimately, this will enhance living quality, produce employment chances, generate business revenue, and increase competitiveness.
The event aims to provide an open space for talented individuals in 14 southern provinces from various creative industries to showcase their works. Participants also include those involved in city development plans, the production sector, manufacturers, students, graduates, and local residents. Participants will get to join hands or even go home together to discuss ways in which they can add economic value to a multitude of existing cultural riches in a more modern manner. Elements that have been highlighted include food, local wisdom, buildings, and festivities. They will be promoted through creative ideas, ensuring that they will not remain stagnant while the identity will be maintained, creating balance between conservation and development, transferring the concept of the creative economy, improving living quality for the people, and offering new career opportunities. Other related aspects include increasing business hours suitable for the area and pushing forward the birth of the creative economy by encouraging expansion and development to make it attractive for living, investment, and travel.
About CEA
Established on 14 August 2018, the organization formerly known as Thailand Creative and Design Center (TCDC) is now Creative Economy Agency (Public Organization), or CEA. Under the supervision of the Office of the Prime Minister, CEA has taken on a stronger role in fostering the creative economy for the long-term and sustainable economic development of Thailand.
One of CEA’s missions is to put forth the development of the creative district. By promoting the district and its conducive atmosphere to new businesses, CEA is aiming to connect the local community with each stakeholder.
With creativity as a key driver for leveling up businesses and quality of life, CEA is tasked with enhancing the prominence and competitiveness of Thai entrepreneurs and the creative network to advance Thai creative industries.
Contact Us
Creative Economy Agency (Public Organization)
The Grand Postal Building, 1160 Charoenkrung Road, Bang Rak, Bangkok 10500
(66) 2 105 7400 (Tuesday – Sunday | 10.30 – 19.00)
pakktaiidesignweek@cea.or.th
Pakk Taii Design Week 2025
‘South Paradise’
The Creative Economy Agency (Public Organization) or CEA, together with TCDC Songkhla, invites everyone to join “Pakk Taii Design Week 2025”, the annual creative festival of Southern Thailand. This platform promotes the creative ecosystem by highlighting and reinterpreting local cultural identities through creative thinking.
This year marks the third edition of the festival, aiming to build upon Southern Thailand’s cultural capital through creativity, support and connect creators from various industries, and form networks of urban changemakers. The event also strives to generate career and business opportunities and to develop creative districts that enhance quality of life.
The festival will be held under the concept “South Paradise: Ma Taii Bai Jai Hai Teung Wan” from 28 August – 7 September 2025, reflecting the potential and cultural assets of the South as a sanctuary for people’s hearts and minds. In a world facing crises and information overload that often lead to anxiety and stress, the festival highlights how the 14 southern provinces are ready to become a mental sanctuary.
This potential is further extended into creative businesses by creators and entrepreneurs from various generations and industries. Together, they form a creative ecosystem that offers visitors a safe haven for the mind and soul. With abundant natural landscapes, serene environments, and cultural assets embedded in local lifestyles, traditions, cuisine, and art, the festival expresses its narrative through four emotional dimensions:
- Moment of Calm
- The Art of Relaxing
- Place of Energize
- Stage of Worry-Free
Six Program Categories
► Exhibition & Installation
Exhibitions, art installations, light displays, and multimedia presentations that stimulate creativity and bring vibrancy and excitement to urban spaces.
► Performance & Show
A curated selection of entertainment, performing arts, music, and live shows in both traditional and contemporary formats, reflecting Southern Thailand’s cultural diversity while energizing the city and connecting with audiences.
► Experiment
On-site experiments presenting innovative ideas to address urban challenges and improve communities’ long-term quality of life.
► Activity & Event
Immersive experiences in various formats such as film screenings, open-house activities, guided tours, and special events.
► Talk & Workshop
Lectures, panel discussions, and workshops designed to exchange knowledge and innovative ideas with creators and experts at the regional, national, and international levels.
► Market & Promotion
Community and creative markets that foster opportunities for exchange, business development, and networking, while boosting the local economy.
28 August – 7 September 2025
“South Paradise” invites everyone to feel the breeze, embrace tranquility, and share smiles. Let go of worries and find peace of mind in Songkhla Old Town and Hat Yai, the heart of Southern Thailand’s creative district.
Website : pakktaiidesignweek.com
FB & IG : Pakk Taii Design Week
TikTok : Pakk Taii Design Week
Line OA : @pakktaiidesignweek
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Contact Us
Creative Economy Agency (Public Organization)
The Grand Postal Building, 1160 Charoenkrung Road, Bang Rak, Bangkok 10500
(66) 2 105 7400 (Tuesday – Sunday | 10.30 – 19.00)
pakktaiidesignweek@cea.or.th
The South Turn!
17 – 25 August 2024
In recent years, a remarkable trend has emerged in Southern Thailand, with a growing number of young people returning to their hometowns from bustling metropolises. This homecoming has sparked a vibrant resurgence of creativity and community spirit, as Southern people of all ages unite to rediscover and celebrate the hidden gems of their region. And, they transform it, making it well-known and appreciated . They experiment with it, creating opportunities of concrete positive results for the city and expanding gradually.
Pakk Taii Design Week 2024 returns with a resounding theme: “The South’s Turn”. This year’s festival aims at supporting and expanding outstanding creative industries in the southern region and showcases a fusion of traditional wisdom and new design. It also promotes economic growth and enhances the quality of life for local communities through a diverse storytelling of assets, including: food, films, arts and crafts, and city development, which all contribute to the distinctive features of the southern region.
The festival presents an extraordinary opportunity to empower and elevate the creative minds of the South, fostering their growth and resilience. It is a chance to highlight the hidden potential of our Southern fellows, showcasing the endless possibilities to utilize the local assets, as well as driving the growth of the creative industry and propelling local talent to international recognition and establishing their place on the global stage.
To unlock the full potential of Southern cities and their creative communities, a comprehensive approach is required. This involves fostering knowledge and skill exchange, upskilling local talent, and showcasing the region’s rich tapestry through its vibrant creative industries. By highlighting Southern’s unique strengths in diverse fields such as cuisine, film, traditional way of life and wisdom, arts and crafts, and architecture. We can empower local via six key activities:
- Exhibition & Showcase
- Talk
- Workshop
- Activity & Event
- Performance & Show
- Promotion
“The South’s Turn:” It’s time for the South to let the world know once again that “the South’s uniqueness is second to none”
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#PTDW2024 #PakkTaiiDesignWeek
#TheSouthTurn #ถึงทีใต้ได้แรงอก
The Next Spring
12 – 20 August 2023
A lot of younger generations have returned to their hometowns more and more in recent years. Many people ask themselves, “When was the last time I went home?” However, “What should I do at home, and can I really survive with it?” is the main factor that challenges their decision.
In the meantime, a lot has changed since they left their homeland. What was once precious and the charms that they would never discover or may be neglected are progressively withering and vanishing over time since no one is caring for and carrying on with them.
Therefore, the moment has come for all Southerners, wherever they are now, to reflect on their roots in order to identify their strengths, determine what can be done to showcase them, and decide what type of home they want to return to. So, they can go back and help pave the way to build their own unique home that meets the needs of the modern day.
Let’s find out the new meaning of the South, revive the things that used to flourish in the past, along with creating the path for new things to bloom in accordance with the modern context. Together we can bring about the time of hope that will bloom endlessly by ourselves. Soon enough, we can find out the answer for ourselves about what we could do when we are home.
We Are the Next Spring.
PTDW2023 will be organized at three key areas in Songkhla province namely Songkhla Old Town, Laem Son Pier, Hua Khao community, and Hat Yai district, featuring five major concepts:
Pakk Taii Roots
Pakk Taii Homecoming
Pakk Taii Open House
Pakk Taii Neighborship
Pakk Taii Market
via six activities comprising:
Performance & Show – entertainment, performances, music, and live performances. These will be featured in both traditional and contemporary manners, creating playful and enjoyable vibes of the city while promoting good relations among the people.
Exhibition & Installation – spaces are available for showcasing the arts and crafts including lighting display, creative technology and a range of multimedia presentations.
Talk & Workshop – talks and workshops will be organized to provide greater knowledge, bringing new and innovative ideas from talented and creative individuals and experts from Thailand and overseas.
Activities & Event – activities that aim to create a range of experiences such as film screening, fashion show, open house, tours, and events.
Market & Promotion – community and creative markets will be set up to test the demands and needs which could benefit business opportunities and income generation, along with the activities to stimulate sales for shops within the area.
Experiment – workshops onsite to present possible concepts to help solve problems and improve living quality, which the concepts can be tangibly adopted and applied.