Journey South to ‘South Paradise’ With a region that offers peace of mind, just for you

Everyone thinks of the South when looking for a place to relax on a long holiday. Whether it’s the clear turquoise seas, the breathtakingly beautiful islands, or the unhurried yet gentle pace of life, it’s the perfect place to spend happy moments or to rest during troubled times. The South is ready to serve up “baai jai” (a state of ease) in a way that suits every rhythm of the heart.

In a world facing turmoil, there’s a need for spaces that embrace our mental state. Everyone needs time to rest their body and mind, each according to their own lifestyle and taste. Similarly, the South can cater to the need for mental rest for every type of person, whether it’s embracing the heart to find peace, relaxation, releasing sorrow, or experiencing a moment free of worry.

Tranquility begins with a conducive environment. For example, Phang-nga is a place of balance, ideal for recharging your spirit and healing your mind to become strong again. Narathiwat uses art as a way to re-examine its assets, creating a new image and focusing on a better present and future journey. Nakhon Si Thammarat, known as a city of Buddhism with a long recorded history, offers mindfulness and concentration as tools for finding stillness within oneself.

Relaxation can bring more happiness than we think. Like in Yala, with its unique Malay fashion and dress culture, where the colors and charm of its crafts delight everyone, making them want to return. Trang presents narratives through its “9 meals,” a way of life that gives rise to a multitude of flavors and stories, creating delight for its visitors. Phatthalung is no less impressive, known as a city of fine ingredients, especially its indigenous rice varieties, which are developed into innovative cuisine rich in flavor and quality. Or Phuket, recognized for satisfying visitors from all over Thailand and the world with a new perspective on international standards, complete with high-quality ports that drive the economy.

Release is an excellent way to vent anxieties. In Surat Thani, with its popular tourist destinations like Koh Phangan, Koh Tao, and Koh Samui, you can move to the different tempos of music. Krabi invites everyone to experience the thrill of being an explorer through its landscape of numerous caves, offering challenges in climbing and serving as a repository of prehistoric knowledge. Finally, Songkhla passes on positive energy from the past to the present, inspiring the transformation of a valuable heritage into a meaningful present.

Feeling worry-free comes from trust and a sense of security. Like in Ranong, surrounded by lush forests and refreshing mineral springs. Chumphon, with its vast ocean, invites you to dive deep to the sound of the waves and its marine life. Satun takes pride in its local fishing wisdom, rich with food and a unique way of life. Lastly, in Pattani, it’s about learning to live with the future through knowledge paired with a community of the new generation.

Pakk Taii Design Week 2025 not only invites you to journey south to find ease but also invites everyone to explore all the provinces of the South. Through the work of creators and their networks, it aims to expand the economic chain in harmony with the strategies of the 14 southern provinces. Come and find “baai jai” in its different definitions, which this region can always offer you.

South Paradise | August 28 – September 7, 2025. It’s time for the South to offer happiness, excitement, and peace to everyone’s hearts. At Songkhla Old Town and Hat Yai.

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