PAKK TAii DESIGN WEEK 2025, 28 AUG–7 SEP

Yimsamer

Rare Nong

Rare Nong Wall Telling the rare story of "Ranong" through captivating content that makes people know this small yet surprisingly rich town, by weaving together information, storytelling, visuals, colors, and artistic lines that all communicate the charm of Ranong — the Rare Gem, Rare-Nong. We invite people to discover a town full of natural wonders, cultural richness, and unique local flavors. Every piece of content becomes a thread in the tapestry of Ranong's rare identity — small, diverse, and absolutely complete. Immersive Mineral Bath An immersive exhibition recreates the atmosphere of soaking in a mineral hot spring, surrounded by forest in the rain — a signature experience of Ranong — inviting visitors to relax and unwind. Digital mapping brings the scene to life with animated graphics projected onto surfaces, simulating water bubbles, rising steam, and trees gently swaying in the breeze. The experience is enhanced through multisensory elements — sound design and scents by SAN Maison — to fully engage both hearing and smell. Recycle Art Sculpture Under the concept of collecting the rich diversity of Ranong — from its culture, atmosphere, and natural surroundings to its people, experiences, and untold stories — this large travel bag becomes a canvas of memories.
Designer
  • Yimsamer
  • Thidima Umpawan
  • Phurikorn Kongsuwan
  • Sakonwan Srisang